History of Sports Channels
History of sports channels
On May 17, 1939, the first sports channel had appeared. It was a
Columbia-Princeton baseball game at Baker Field, and it was carried by the
National Broadcasting Company to the 400 or so sets then capable of receiving
its broadcast signal.
On 20 April 1991, the sports channel was renamed sky sports, which the original was first launched on 27th of March the previous year. The sports channel had aired rugby, golf and German and Italian league football which then had to have the rights acquired back to them when they had launched sky sports. However, it was from following the formation of the premier league for the 1992 & the 1993 football season, this was believed to have been assisted by the promise of a higher television payment that Sky Sports became well known towards the public. By bidding £304 million, BSkyB had beaten the BBC and ITV to acquire the live and exclusive Premier League football broadcasting rights for the United Kingdom and Ireland for a five-year period. In doing so, they had taken live top-flight English league football from terrestrial and free-to-air television for the first time ever. From 1 September 1992 onwards, Sky Sports became a monthly subscription channel and was sold either on a standalone basis, or at a reduced price if taken with Sky's movie channels.
The number of people who watch sky sports has recently reached 14m who watch on Sunday and on the other days, the number is more than 930,000. This would account for 11.7% of all TV viewings.
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